Adidas announces (via Wired) a line of shoes that will contain AR markers in their tongues such that when you hold your shoe for a webcam a virtual world. Nice gimmick, but I wonder if you’d do this more than once.
The more interesting part is that they couple this with some games they will announce [...]
Before today, Augmented Reality (AR) applications were reserved for iPhone 3gs and Android users. Now, with the Symbian version of Wikitude, also Nokia N97 and Nokia N97 mini owners can use their mobile phone camera as an Augmented Reality Browser. The application surface has been adapted for Nokia and existing control elements have been integrated [...]
Next to Coke and McDonalds, Stella Artois decided to jump onto the AR bandwagon too.
In the US, it will ship “Le Bar Guide”: an iPhone app that offers US lager drinkers an augmented reality app that helps them find the nearest Stella-dealing pub or bar. The database is 80.000 bars strong. Btw, it is not [...]
If you visit the online clothier Tobi.com, you can go to its online dressing room and try your selection out. If you are not sure about the dress or the shirt, push the button to take a picture and share it on Facebook to get instant feedback from your friends.
Augmented Reality, motion capture [...]
ReadWriteWeb Key Trends Real-Time Web Internet of Things Augmented Reality Mobile Structured Data Data Portability Top Topics facebook google mobile twitter apple facebook f8 android Channels ReadWriteWeb ReadWriteEnterprise ReadWriteStart ReadWriteCloud Reports Augmented Reality Real-Time Web Community Management International ReadWriteFrance ReadWriteSpain ReadWriteBrazil ReadWriteChina About Subscribe Contact Advertise Subscribe to ReadWriteWeb Home Archives Features Tags Best of RWW Featured : ReadWriteCloud Google Brings Living Stories to WordPress Written by Curt Hopkins April 29, 2010 4:11 PM 2 Comments Prior Post Next Post Google today announced the release of a Living Stories plugin for WordPress . Living Stories was Google's experimental format for displaying news coverage a
The new game titled Jigsaw Live takes advantage of new features added to the iPhone OS and provides the user with a constantly changing puzzle to solve. Unlike most jigsaws which are based around static images, Jigsaw Live uses the iPhone video camera to provide a constantly changing puzzle. Depending on how brave you are feeling your puzzle can be as small as 4 pieces or as large as 100.
Founded in 2006 by Iohann Sanmartin, Imago Interactive specializes in creative media design, production, and software development for the entertainment industry. The company’s mission is to implement cutting edge technologies to create products that blur the line between the experience and the guest, going beyond the conventional forms of expression. The scope of work of the company [...]
There are no shortage of options for those looking to access all of their PC-based media on a big-screen HDTV in another room. But the latest from LaCie handles it quite gracefully -- and wrapped in a teeny but stylish package.
ReadWriteWeb Key Trends Real-Time Web Internet of Things Augmented Reality Mobile Structured Data Data Portability Top Topics facebook google mobile twitter apple facebook f8 android Channels ReadWriteWeb ReadWriteEnterprise ReadWriteStart ReadWriteCloud Reports Augmented Reality Real-Time Web Community Management International ReadWriteFrance ReadWriteSpain ReadWriteBrazil ReadWriteChina About Subscribe Contact Advertise Subscribe to ReadWriteWeb Home Archives Features Tags Best of RWW Featured : ReadWriteCloud Google Search Gets Virtual Keyboards for 35 Languages Written by Frederic Lardinois April 29, 2010 12:04 PM 2 Comments Prior Post Next Post A little over a week and a half ago , a number of bloggers spotted a new feature in Google search for languages that use non-Latin scripts :
A video uses radar data to show the resuming of flights over Europe.
There was a time when you’d be told not to play with your food, these days it’s practically mandatory. Keeping up the trend Boffswana have created a game for Saatchi & Saatchi NY and their client General Mills that enables kids to get a healthy breakfast and more importantly, 15 minutes of gaming before they go off to school.
Mother's Day is around the corner -- Sunday, May 9th, in fact -- so we thought it would be a good time to look at a few related downloadable applications ("apps") available at the Apple App Store (part of iTunes).
Are you stoked about RIM's just-unveiled BlackBerry 6 software? Check out this video that focuses heavily on the touch interface for its upcoming smartphones. Looks pretty sweet to me. What do you think? Can RIM fight back against Apple's iconic iPhone or is it a case of "too little, too late"?
Virginia Campbell's first computer, at age 99, is an Apple iPad.
When augmented reality glasses do finally arrive I have such high expectations for the services they will bring. Imagine all your favourite augmented reality applications rolled neatly into a standard pair of sunglasses.
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Is it better for the environment to print, or not to print?
Shortened URLs save time & space but make sure you know where they lead.
The guys at Total Immersion are at it again, this time with this years summer blockbuster 'Iron Man 2'. The latest augmented reality application from TI enables you to don the Iron Man helmet just by looking at the webcam. It looks pretty cool, the effect of being able to open the helmet just by pointing at the icon is awesome, as is the Iron Man vision
After Catimus Prime, Harry Potterus Prime, We are happy to present Flat Eric testing Atol’s Virtual Glasses Fitting !Source
Total Immersion, worldwide leader in Augmented Reality and Heritage Prod, specialist in the digital promotion of cultural heritage sites, announce their new strategic partnership. Heritage Prod is an innovative company offering tools and high value services to promote cultural heritage using new technologies. Heritage Prod regroups six IT companies and relies on the skills and [...]
With augmented reality companies are looking at how they can build targeted campaigns to get the best return on their investment, and this means understanding their customer. The technology already exists where digital signage is able to recognise if the person passing is a male or female, young or old, happy or sad and then choose what advertisement it should display.
A new World for Wikitude has been released that helps users visualise earthquake data through augmented reality and a mobile device. The World shows users the last 7 days of earthquake activity and you’d be surprised just how much activity there is.
: : Subscribe Posts Comments Email Twitter Advertise Here Contact Editor Get your daily fix of digital honey with the new Digital Buzz Blog Featuring the latest digital ad campaigns , hot new websites , interactive marketing ideas , , virals industry news , social media , insights , and other great digital trends from all over the . world Categories Adobe Air Apps Advergames Advertising Advertising Awards Affiliate Marketing ARG Campaigns Augmented Reality Best New TV Ads Best New Websites Best Online Stores Branded Content Branded Entertainment Branding Design Breaking Ad Campaigns Campaign Case Studies Case Studies Christmas Cards Digital Billboards Digital Campaign Case Studies Digital Campaigns Digital Media Buying Digital Startups Ventures eCommerce Email Marketing Facebook Apps